More than 3.6 billion people worldwide use social media, and this number is projected to increase to 4.41 billion by 2025. About 74% of consumers rely on social media for purchasing decisions, and this percentage increases when considering Millennials and Gen-Zs. Since 76% of Millennials own pets, accounting for 31% total pet ownership, and Gen-Zs account for 11% total pet ownership, your veterinary team should not neglect these avenues to connect with clients. When used correctly, your social media accounts can increase your revenue, help you develop stronger relationships with pet owners, and save you valuable time. Keep reading to learn social media tips to help your veterinary practice engage clients.
Ensure you create a good first impression
Content abounds on social media platforms, and users will quickly navigate to another site if you don’t pique their interest. Tips to make a good first impression include:
Engage online users
Clients use social media to shop, gain knowledge, look for answers, and interact with other pet owners. Ensure your online users are engaged by:
Know how to use each social media platform
Every social media platform is different and requires different strategies to engage users. Let’s look at the top three social media platforms and explain how you can use each one to maximize your online presence.
Facebook is the largest social media site, with about 2.9 billion monthly active users. Tips include:
Twitter is more fast-paced and direct than Facebook, and can be a fun addition to your practice’s social media presence. Tips include:
Instagram is the most visual social media platform, so your visuals and bio are extremely important. Tips include:
Using social media is necessary to stay relevant in our fast-paced world. Following these tips should help you create an exceptional social media presence that will keep your current and potential clients engaged.