Petcurean’s Go! Solutions Hairball Control + Urinary Care Recipe Wins Product of the Year Canada Award
Petcurean, the award-winning manufacturer of premium pet food brands Go! Solutions®, Now Fresh®, Gather™ and Summit™, is thrilled to announce that its Go! Solutions Hairball Control + Urinary Care recipe for cats is the winner of the Pet Food category for the 2025 Product of the Year Canada™ awards. Formulated in collaboration with Board-Certified Veterinary Nutritionists®, this innovative recipe addresses key cat concerns and helps to promote overall wellness, while featuring nutrient-rich ingredients.
The annual Product of the Year awards recognize the top consumer product innovations. Each category is voted on by 4,000 Canadian consumers in a national survey conducted by Kantar, a global leader in marketing data and analytics.
“We are proud to receive this recognition for an innovative pet food solution with a truly premium formulation,” says Theresa Lantz, Nutrition Manager at Petcurean. “Go! Solutions Hairball Control + Urinary Care recipe for cats encourages pet parents to take a proactive approach to their cat's health with functional ingredients to support overall health and wellbeing, while delivering a delicious taste. This award is testament to our commitment to helping pets live happy, healthy, and long lives, and we appreciate the trust we receive from Canadian consumers to deliver functional pet food recipes with science-backed solutions.”
Go! Solutions Hairball Control + Urinary Care recipe for cats is one of the latest additions to Petcurean’s popular Go! Solutions collection. After having launched in February 2024, the recipe’s one-year anniversary coincides with the Product of the Year award. The recipe includes high-fibre miscanthus grass and psyllium husk to aid the passage of swallowed hair through the digestive tract, and supports a healthy urinary tract system by encouraging water intake to dilute urine and control mineral levels. It also features highly digestible, premium-quality deboned chicken as the first ingredient, with no corn, wheat or soy.
Go! Solutions Hairball Control + Urinary Care recipe for cats is available online and at select pet specialty retailers across Canada. Go! Solutions premium pet food recipes will be on sale at select specialty retailers from March 6-20, 2025. Savings include $6 off the purchase price of 6lb and 12lb bags of cat food and $10 off the purchase price of 22lb bags of dog food.
About Petcurean
Petcurean is a proudly Canadian company that creates premium-quality pet food recipes for dogs and cats (and cats and dogs) through its family of flagship brands including: Go! Solutions®, Now Fresh®, Gather™ and Summit™. Petcurean pet foods are sold through select pet specialty and online retailers in Canada, the United States, and many countries around the world. The Petcurean family of brands is committed to sustainability as it pertains to pets, people, and the planet. With 25 years of trusted, premium pet nutrition expertise, Petcurean puts pets first with every decision they make and every recipe they create.
About Product of the Year
Product of the Year is the world’s largest globally recognized consumer-voted award for product innovation. Established over 35 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers, serving as a shortcut for shoppers to save time and money. For entrants of the winning products, the award is a powerful marketing message proven to increase product awareness, trial and quality. Product of the Year Canada accepts entries from consumer products that demonstrate innovation in design, function, packaging, or ingredients, and were launched within the previous year (January 2024). A jury comprised of industry experts selects the finalists that meet the Product of the Year standards of value and innovation. Those selected finalists are then categorized and judged through an online survey of Canadian consumers, conducted by Kantar on behalf of EnsembleIQ. Consumers vote and select the winning products they feel are most worthy of both the Product of the Year Canada title and the distinct internationally renowned red seal. Winning products are announced annually and receive the right to use the Product of the Year Canada seal in their marketing and communications for two years.
About Kantar
Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
Source: www.petcurean.com
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