Petriage develops three lines of business
by Katie Pfaff
Petriage, a pet health technology company, whose connected-care platform strengthens bonds between veterinarians and pet parents, recently reported it successfully scaled its business in 2022 to develop three vibrant and complementary lines of business: core telehealth, support for pet insurers and a veterinary-sponsored direct-to-consumer Rx business.
Allon Freiman, chief strategy officer and co-founder of Petriage, said in a news release that sales efforts targeted to sophisticated, multi-location vet practices are more productive than sales to individual veterinary practices.
“Large enterprises often have internal customer success teams that can help quickly implement new offerings like Petriage's, enabling them to quickly adopt and benefit fully from our comprehensive telehealth offering,” he said.
The company is piloting its telehealth offering at corporate veterinary offices, with initial positive results, and plans to expand. At the same time, a Seattle startup, Felix&Fido, will offer a membership-based service built around Petriage's telehealth platform.
Petriage has signed a non-exclusive agreement to provide its symptom analysis tool as a free member benefit to policyholders of a national pet insurance brand. In addition, the company launched a beta test of its direct-to-consumer prescription offering as part of a partnership with Lambert Veterinary Supply and its Pet's Choice Pharmacy subsidiary. Petriage intends to roll out this offering to all its veterinary clinic partners in the new year.
About Petriage
Petriage is a B2B pet health technology company that brings fully integrated telehealth services to veterinary practices and their clients. Designed by a vet specifically for veterinarians, its platform provides a unique user-friendly way for vets to communicate with clients and deliver care to pets remotely, including a proprietary patented teletriage app in which pet parents are provided a recommendation in real-time about the need and urgency to seek medical care for their pets. Learn more at petriage.com.
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