Petco, Nationwide partner to bring insurance, care to more pets

by Katie Pfaff

Petco Health and Wellness Company, Inc. and Nationwide, the largest pet insurer in the U.S., recently announced a multiyear partnership to develop pet health, protection and wellness options.

Petco’s ecosystem of pet health and wellness solutions — including 1,500 care centers — and Nationwide's claims data set and pet protection and insurance capabilities will be at the center of the comprehensive programs expected to be available in 2023. According to a news release, the companies will leverage their collective infrastructure, expertise and more than 150 years of insights from a rapidly growing customer base of more than 25 million pet families.

Jenny Wolski, senior vice president of omnichannel customer experience at Petco, said that receiving the medical support pets need throughout their lives is critical for both pets and their families.

“The customized, data-driven pet insurance solutions we're developing in partnership with Nationwide will be designed to expand families’ access to Petco's full range of pet care services, giving them longer and healthier lives together,” she said in the news release.

The new offerings are expected to focus on end-to-end pet care fulfilled through Petco's pharmacy, veterinary hospitals or clinics, and other health and wellness offerings, including Petco's Vital Care program. Coverage will include routine preventative care like vaccinations and unexpected medical needs related to accidents or serious illnesses.

"Forty years ago, Nationwide issued the first pet health insurance policy in the U.S. for TV's Lassie,” said Heidi Sirota, president and chief pet officer at Nationwide pet insurance. “Our partnership with Petco is another game-changing move that will reshape the pet care industry by expanding access to care, delivering actionable health insights, and improving outcomes for millions of pets and their families."

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