Petco launches sustainable products
by Katie Pfaff
Animal product company, Petco Health, and Wellness Company, Inc., has launched plant-based treats and alternatives to rawhide in two product lines. The plant-based jerky is offered by Clif Pet and the non-rawhide chews offered by Earth Animal’s “No-Hide” chews.
"As an industry leader when it comes to pet nutrition and overall pet health and wellness, we're thrilled to continue expanding Petco's curated dog treats assortment with new offerings from CLIF and Earth Animal," said Amy College, chief merchandising officer at Petco. "Pet parents are increasingly looking for wholesome, eco-friendly, and tasty treat options for rewarding desired behaviors and promoting mental stimulation, during a time when we're even more eager to treat our pets and feel closer to them than ever before."
Clif Pet is a collaboration with the maker of Clif Bars. The jerky is available in sweet potato and blueberry, pumpkin and apple, and butternut squash and cranberry ingredients. The plant-based treats are made with seven ingredients, and with no artificial flavors or colors.
"When preparing to launch Clif Pet, we knew we wanted to work with a retail partner that shares our values and spirit of innovation," said Greg Lok, head of Incubator, Clif's in-house new ventures group. "Petco's commitment to sustainability and their efforts to prioritize brands that promote wholesome nutrition make this a great fit for us and for pet parents.”
Earth Animal’s non-rawhide chews come in chicken, beef, salmon, pork, venison, and peanut butter and are made of six ingredients, and a sustainably sourced protein, either chicken, grass-fed beef, wild-caught salmon, pork, free-range, grass-fed venison, or vegetarian peanut butter.
"We have been so impressed with the work that Petco has done on behalf of their commitment to pet health and wellness and are really excited to be one of their newest partners," said Stephie Volo, chief marketing officer and chairwoman of the pet sustainability coalition, at Earth Animal. "Petco and Earth Animal have a shared mission around positively impacting and enhancing the quality of life for pets, people, and the planet. Our partnership with Petco allows us to further this mission by making our No-Hide Chews more available to pet parents who are looking for and purchasing innovative and sustainable products for their animals."
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