World Dairy Expo 2023 Review

Dairy cattle enthusiasts, producers, and exhibitioners congregated in Madison, Wisconsin, during the first week of October for the 56th World Dairy Expo. The global dairy industry event highlighted the latest in dairy innovation and showcased the best cattle in North America. Participants were able to visit the largest dairy-focused trade show, attend dairy and forage seminars, and watch a world-class dairy cattle show.

Trade show

The World Dairy Expo’s 650-company show is the world's largest dairy-focused trade show where participants can see cutting-edge technology and the latest, most innovative dairy equipment. Attendees were given interactive maps for finding their way through the trade show, which sprawled through Alliant Energy Center’s coliseum, exhibition hall, trade center, and outdoor trade malls. Participants could also attend Knowledge Nook sessions to hear from inventors, innovators, leading researchers, and national sales representatives about new products and services on the market. 

Dairy cattle show

  • The World Dairy Expo hosts one of the best known dairy cattle shows in the world—1,600 dairy cattle exhibitors participated this year. Top winners included:
  • Supreme Champion — Erbaces Snapple Shakira-ET, owned by Jacobs, Antelimarck, Ty-D Holsteins, K Theraulaz, and Attaboy Holsteins of Cap-Sante, Quebec claimed the 2023 Supreme Champion title after being named Grand winner at the International Holstein show.
  • Reserve Supreme Champion — Reserve Supreme Champion was Stoney Point Joel Bailey, the Grand Champion of the International Jersey Show. Bailey is owned by Vierra Dairy Farms of Hilmar, California.
  • Supreme Champion Heifer — Supreme Champion Heifer was awarded to the Junior Champion of the International Red & White Show, Sco-Lo Dc Rogue2470-Red-ET, owned by Fly Higher, Elmo, Andy, Whitney, and Mackenzie Reynolds of Corfu, New York.
  • Reserve Supreme Champion Heifer — Reserve Supreme Champion Heifer was Kingsway Caught A Vibe, the winning Spring Yearling in the International Holstein Show. The heifer is owned by Kingsway Farms and Velthuis Farms from Hastings, Ontario.
  • Supreme Champion of the Junior Show — Toppglen Wishful Thinking-ET, exhibited by Tanner, Brennan, Marissa, and Logan Topp of West Salem, Ohio, was named Supreme Champion of the Junior Show after winning Grand Champion at the International Junior Ayrshire Show.
  • Reserve Supreme Champion of the Junior Show — The Reserve Supreme Champion of the Junior Show was Rolling Spring Premier Lucille-ET, the Grand Champion of the International Junior Jersey Show, exhibited by Evan Jauquet of Pulaski, Wisconsin. 
  • Supreme Champion Heifer of the Junior Show — Supreme Champion Heifer of the Junior Show was Grand-View Champ Dyna, the Junior Champion of the International Junior Ayrshire Show. The heifer was exhibited by Jacob, Logan, and Madison Harbaugh of Mario, Wisconsin.
  • Reserve Champion Heifer of the Junior Show — Reserve Champion Heifer of the Junior Show was Miss Gayles Grace-ET, the Junior Champion of the International Junior Jersey Show, exhibited by Kendall Thomas of North Lewisburg, Ohio.

Educational programs

World Dairy Expo participants also had the opportunity to attend more than 50 seminars, educational sessions, and industry-hosted events. Educational programs included:

  • Expo seminars — These sessions addressed topics that included finances, climate, management practices, dairy markets, and more. 
  • Virtual farm tours — Dairy owners and managers from across the United States and around the world offered virtual tours to help fellow producers learn to improve their operations’ efficiency and profitability.
  • Dairy forage seminars — In these seminars, hosted by the World Forage Analysis Superbowl’s organizing partners, forage experts from the U.S. Dairy Forage Research Center at the University of Wisconsin presented cutting-edge research and results.
  • Expo en espanol — Educational opportunities were also presented in Spanish for dairy managers and mid-managers.


The World Dairy Expo hosts numerous contests, so participants can exhibit their skills and products. Contest highlights included:

  • National 4-H Dairy Cattle Judging Contest — 4-H members aged 15 to 19 years were eligible to compete. They were allowed 15 minutes to place each dairy class and could speak for two minutes to present their reasons. 
  • Dairy Product Contest — This contest was sponsored by the Wisconsin Dairy Products Association. Winners included:
  • Cheese and Butter Grand Champion — Lake Country Dairy/Schuman Cheese’s Cello Artisan Parmesan
  • Grade A Grand Champion — Norman Oklahoma Hiland Dairy’s 2% white milk
  • Ice Cream Grand Champion — Country View Dairy Farmstead Creamer’s Raspberry Cheesecake Frozen Yogurt
  • Youth Fitting and Showmanship — Fitting contestants were judged on their proper clipping ability and their grooming skills to enhance the animal’s show ring performance. Showmanship contestants were judged on their ability to present the animal to the best of its genetic ability.
  • Future Farmers of America (FFA) contests — FFA members competed in various contests, including dairy cattle judging, showmanship, dairy product judging, and forage management.
  • Intercollegiate — U.S.-wide college teams competed in dairy cattle judging contests.
  • World Forage Analysis Superbowl — Forage producers competed for the highest quality forages in eight different categories, with more than $26,000 in cash prizes. 

If you missed out this year, make plans to attend the 2024 World Dairy Expo from October 1 through 4 in Madison, Wisconsin.

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