Kia America supports more than 22,000 pet adoptions
by Katie Pfaff
Kia America announced in late 2022 that 22,422 shelter animals nationwide found their forever homes thanks to the brand's year-long partnership with The Petfinder Foundation. Launched in February 2022 as part of Kia's Super Bowl ad starring "Robo Dog," Kia's $500,000 donation helped cover adoption costs.
Russell Wager, vice president of marketing at Kia America, said the company is dedicated to giving back. “Helping more than 22,000 shelter animals find new homes is proof that initiatives like this work and improve local communities, in this instance by easing the burden of overcrowding on local animal shelters nationwide," he said in a news release.
In a first for the brand, Kia also developed a series of NFTs based on Robo Dog, star of the Super Bowl ad for the all-electric Kia EV6. In addition to making 10,000 NFTs available for free, the brand also released an additional 10,000 generative NFTs. These unique designs were available for purchase with 90 percent of all primary sales proceeds benefiting The Petfinder Foundation to help animals in need find their forever homes. In addition, a 10 percent royalty was written into the smart contract on the blockchain, so whenever a Robo Dog NFT across the series was resold on a participating secondary market, The Petfinder Foundation once again benefited.
Sales of Kia's NFTs amounted to an additional $100,000 donation for The Petfinder Foundation.
Kia America – about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the Official Automotive Partner of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.
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