Petco expands Vital Care
by Katie Pfaff
Petco Health and Wellness Company, Inc. has increased offerings with its health and wellness membership program, Vital Care. The paid program was previously available to cats and dogs but was not offered for small pets, birds, fish and reptiles.
Vital Care provides rewards and savings for supplies, services, nutrition and veterinary care.
"Extending the quality care and benefits our Vital Care program offers to cover all types of family pets is yet another move that's good for pets and good for our business," said Jenny Wolski, senior vice president, omnichannel customer experience at Petco. "Vital Care has grown significantly – in both popularity and benefits – since we launched it two years ago,” she said. “Pet parents continue to seek ways to better care for the health of their pets and their budgets, and Vital Care helps them do both."
Pets such as birds, reptiles, fish or small animals can receive Vital Care for $9.99 per month, or existing plans can add an additional new type of pet for $7.99 each month.
Jonathan Williamson, Petco vice president of animal care education and merchandising, said expanding Vital Care makes it more affordable for pet parents to bring home the right products that support the overall health and wellness of their beloved companion animals. "Based on the results in our pilot locations, we expect it will also bring in more customers more often and enhance sales for our companion animal business."
Learn more about Vital Care on the Petco website.
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