Chewy launches first wellness brand – Vibeful

If you’re more concerned with your health these days – you're not alone. Some 62% of Americans surveyed believe their health is more important to them now than before the pandemic. Experts at Chewy see this trend extended to our pets. In a survey published in October 2022, the company found that almost half or 46% of pet parents have spent more on their pets’ medical needs than their own.

To help pets and pet parents establish wellness routines, Chewy has introduced Vibeful, the company’s first private wellness brand of 20 supplements and vitamins.

Supporting everything from digestion, hips and joints, skin and coats, urinary tracts and immune systems to anxiety, Vibeful’s supplements complement a wide range of daily wellness needs to meet the growing consumer demand.

These supplements have no artificial ingredients and come in a variety of soft chews, liquids and powders, in flavors including chicken, salmon and peanut butter. A few pet favorites are the 10-in-1 multivitamin soft chews, mobility and joint chews, probiotic powder and wild Alaskan salmon oil.

Mita Malhotra, vice president of Chewy Health, said that Vibeful makes it easy for pet parents to keep health a top priority for their pets through a simple, daily routine.

"With more than 20 carefully crafted supplements and vitamins that support joint health, allergies, probiotics, calming and more, pet parents can achieve wellness with small everyday moments that yield long-term health benefits," she said. This launch is another strategic advancement in Chewy’s pet health and wellness offerings as we deliver new innovations and high-quality products to meet our customers’ needs."

Learn more at: https://www.chewy.com/brands/vibeful-106534

About Vibeful

Vibeful is Chewy’s first pet wellness brand, featuring a line of 20 supplements & vitamins crafted to keep your pet healthy and feeling their best all day, every day.

From multivitamins for hip and joint support for all the smooth moves, to wild Alaskan salmon oil for those skin and coat glow-up vibes, Vibeful’s supplements are designed to complement your pet’s daily wellness routine and support your pet from nose to tail.

Made with the love, care and expertise of Chewy’s pet experts, these supplements feature A-game ingredients with NO artificial flavors or colors, and come in a variety of soft chews, liquids and powders. Vibeful supplements come in a variety of lip-smacking flavors pets love like Chicken, Salmon & Peanut Butter, making them easy to give and something your pet will look forward to every day.

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