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PEDIGREE Foundation celebrates 15th birthday, announces 2023 grant cycle

Annual grants to provide additional $1 million for shelters, rescues advocating for dog adoption


Across the U.S., there are an estimated 1.3 million street or stray dogs, many of which are searching for their forever homes. To advance its mission of ending pet homelessness and helping dogs get adopted, PEDIGREE Foundation announced on March 2 the opening of its annual grant cycle. These awards will provide U.S. shelters and rescue organizations with $1 million in funding to support foster, transport and behavioral programs across the country.

Since its inception in 2008, PEDIGREE Foundation has awarded more than 6,100 grants, amounting to $11.7 million, to organizations that share the goal of ending pet homelessness and helping dogs find their forever homes. According to a news release, in 2022, PEDIGREE Foundation helped 66,000 dogs through $1 million in grants, and this year's applications are open starting today through Friday, April 7, 2023. The applications can be submitted on the foundation’s website.

Deb Fair, executive director of PEDIGREE Foundation, said in a news release that there was no better way to kick-off the organization’s 15th birthday celebrations. 

"Whether it's fostering support to help relieve overcrowded shelters, training and behavior initiatives to help dogs get adopted or transport programs to increase their chance of adoption, our grants are designed around one central purpose—to end pet homelessness," she said. 

PEDIGREE Foundation will be focusing on several program categories for its 2023 annual grants, which will help to increase adoption rates across the animal welfare community:

  • Foster programs that move dogs temporarily into loving homes while they await adoption, with foster parents to care for and advocate for them.
  • Behavior programs that help with socialization, training and stress relief, so dogs can move beyond behaviors that might hinder their adoption into loving, forever families.
  • Transport programs that support organizations in moving dogs from areas of overpopulation to areas where they're more likely to be adopted.

The 2023 PEDIGREE Foundation grants program includes two types of grants which shelters and rescues can apply for now.

Annual grants

  • DOGS RULE Grants ($100,000) – These two-year grants ($50,000 per year) will be awarded to fund new, creative and innovative initiatives that not only help their own organizations, but also could serve as best-practice models for other shelters and rescues to help increase dog adoption rates.
  • Program Development Grants ($10,000 – $15,000) – These grants will support activities that expand the operational capability of shelters or rescues to improve dog adoption rates. This includes the expansion of existing programs or new programs.

Disaster relief grants

  • These grants are available year-round to address natural disasters, puppy mill seizures or hoarding situations. They can be applied for all year long through a separate application process.

To learn more about PEDIGREE Foundation or donate to help find forever homes for dogs in need, please visit PEDIGREEFoundation.org.

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