Arm and Hammer taking nominees for cat caregiver awards

by Katie Pfaff

To mark National Cat Day on October 29, Arm & Hammer’s program, Feline Generous, will honor volunteers and personnel associated with cat welfare groups. Called the “Unsung Heroes” awards, the honors will be granted to those who have excelled in one of three categories: creativity, compassion, and advocacy (called AdvoCAT of the year).

Shelters where the winners work will receive a prize of $30,000, the recipient will receive an award and a years’ worth of cat litter from Arm & Hammer. The company is accepting nominations through November 20, 2021. Those planning to nominate can visit FelineGenerousHeroes.com. In December, a panel of judges who are experts in cat shelter care and wellbeing will choose the winners.

"Our mission for Feline Generous is to raise awareness around why purrfectly impurrfect cats make such wonderful pets to help them find furever homes," said Rebecca Blank, group brand manager at Arm&Hammer Pet Care. "We are thrilled to acknowledge and celebrate the unsung heroes who have enormous advocat hearts and day after day show their love for purrfectly impurrfect cats even after their shift is over. They deserve recognition and we hope by sharing their best practices it will inspire others to help overlooked shelter cats in their community."

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Arm and Hammer taking nominees for cat caregiver awards

by Katie Pfaff

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