Hill's Pet Nutrition unveils ONC Care globally for pets with cancer
Within a pet's lifetime, many will face with the tough diagnosis of cancer. Cancer is one of the leading causes of death among aging pets - with one in four dogs and one in five cats diagnosed each year.
To help support pets in their fight with cancer and to address an unmet nutritional need, Hill's Pet Nutrition, a global leader in science-led nutrition, has announced its latest innovation will soon be available around the world: Prescription Diet ONC Care, a new clinical nutrition designed to nourish and support pets with cancer.
Veterinary33 previously announced the launch of ONC Care in the U.S. It will be available in Europe, the Middle East and Africa in the second quarter of 2023. Veterinarians and pet parents in Latin America will see this product in the fourth quarter of 2023, followed by launches in Australia and New Zealand (Q1 2024) and Asia (Q3 2024).
Dr. Chad Johannes, DVM, and an associate professor at Colorado State University, said in a news release that appetite is a critical determinant in pet parents' perceived quality of life assessment for their pet with cancer.
"Being proactive and maintaining pets with cancer in a positive nutritional plane over the course of their treatment can improve clinical outcomes as well as quality of life," he said.
When pets are fighting cancer, malnutrition is one of the greatest risks, which can make it hard to optimize a pet's quality of life. Pets can lose lean muscle, experience digestion issues and loss of appetite that can make getting the right nutrients into their bodies much more difficult.
How it works
- Encourages an enthusiastic appetite with a taste-centric product design and unique easy-to-chew kibble,
- Helps maintain muscle mass with high quality protein, and
- Supports healthy digestion with ActivBiome+ digestive support.
Dr. Jolle Kirpenstein, chief veterinary officer of Hill's Pet Nutrition and member of the WSAVA Oncology Working Group, said that preventative health care is helping pets live longer.
"And now we're able to diagnose cancers earlier," she said in the news release. "With more and more pets receiving cancer diagnosis, it was imperative to use our scientific and nutrition expertise to create new clinical nutrition specifically to help support these heroic pets in their fight."
Prescription Diet ONC Care can be purchased at veterinary clinics and pet specialty stores with Hill's 100 percent satisfaction guarantee. Like any therapeutic nutrition, use of Prescription Diet ONC Care requires veterinarian direction and supervision.
To learn more about Hill's Prescription Diet ONC Care, visit HillsPet.com.
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