Dutch Announces Next Phase of Growth With Expanded Marketing Leadership Team
Dutch, the leading veterinary telemedicine provider, today announced its next phase of growth with a strategic expansion of its marketing organization. The move comes as Dutch has doubled revenue year-over-year for the past three years, and recently doubled member retention following its transition to an annual-only membership model – clear signals of strong demand and improving customer loyalty.
As Dutch scales from early momentum to category leadership, it is sharpening its marketing focus to drive more customers, more efficiently. The new structure is designed to drive growth across paid, partnership, and organic channels while strengthening brand trust and long-term customer retention. With the addition of senior leaders across marketing, Dutch is entering its next chapter with a clear plan to become the most trusted name in virtual veterinary care.
“We’re not just growing fast, we’re growing to build the company that defines this category,” said Joe Spector, CEO of Dutch. “Pet parents are demanding care that’s more accessible, more affordable, and built for how they live today. With this team in place, we’re positioned to reach millions more households nationwide.”
The new marketing leadership team includes:
- Paul Banker, SVP Marketing & Creative, will integrate brand and performance into one operating model and scale Dutch into a category-defining, multi-channel growth organization. He brings 15+ years of experience leading integrated marketing organizations at BARK, JustFoodForDogs, and Outward Hound. At Dutch, he will own the full-funnel marketing strategy across brand, creative, performance, lifecycle, social, and omnichannel growth, building a unified creative and growth engine that integrates AI, improves blended CAC, increases organic and owned channel contribution, strengthens attribution and reporting infrastructure, and drives profitable DTC expansion.
- Justin Champion, VP Content & Authority, will lead owned and earned content infrastructure and advocacy-driven growth, integrating content, partnerships, creators, affiliates, and community to expand visibility across AI-powered discovery platforms and improve mid-funnel conversion. He joins with 17+ years of experience, including 11 years at HubSpot, where he built and scaled a global AI-driven content team focused on SEO, AEO, GEO, and authority-led brand growth. At Dutch, his goal is to make the company the most cited and trusted brand in pet telehealth while building a compounding organic moat that reduces reliance on paid acquisition.
- Claire Imbert, Director of Growth, will lead full-funnel acquisition strategy, performance architecture, forecasting, incrementality testing, and channel mix optimization to drive efficient subscriber growth and improve downstream customer quality. Claire brings 9+ years of subscription growth experience, and previously managed seven-figure monthly budgets across paid, CTV, and direct mail at BARK.
- Kirk Hausman, Director of Partnerships, brings 13+ years of experience in affiliate, influencer, and partnership growth. At BARK, he relaunched and scaled the affiliate program to 1,400+ partners in five months and managed multi-million dollar budgets across affiliate and influencer channels. He will build and scale Dutch’s partnership ecosystem across affiliates, creators, ambassadors, and strategic brand collaborations, establishing partnerships as a top-performing, defensible acquisition channel.
- Monica Stockbridge, Content Strategist, brings 10+ years of SEO-driven editorial and performance content experience across B2B SaaS, fintech, and ecommerce. At Dutch, she will lead high-intent search strategy, content production workflows, and optimization efforts to expand organic visibility and strengthen engagement across the funnel.
“The caliber of talent joining our marketing organization is exceptional,” said Michael Parness, Chief Marketing Officer of Dutch. “These are marketing leaders who have built and scaled iconic brands across the consumer and pet spaces. They bring the experience, discipline, and ambition needed to turn Dutch into a high-performance growth engine, and position us to grow faster, operate smarter, and build enduring brand authority.”
About Dutch
Launched in July 2021, Dutch is the first and only veterinary telehealth company connecting licensed, independent veterinarians directly with pets and their parents nationwide. At its inception, Dutch primarily addressed common chronic ailments, such as anxiety and allergies. Now with over 700,000 telehealth vet interactions since launching, it has expanded to treat more than 150 conditions. In 2022, Dutch introduced Rx services, which allow the company’s licensed veterinarians to prescribe and ship OTC and prescription medications to patients across the U.S. Dutch memberships, excluding insurance, begin at just $11/month, and include unlimited access to virtual veterinary care through video and chat models. In a country experiencing a critical vet shortage of just one veterinarian for every 1,250 cats and dogs, Dutch is creating a more accessible means of dependable, quality vet care that can address the modern pet parents’ needs in a timely manner and at a fraction of the cost.
Source: https://www.dutch.com/
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