Rowan launches clean beauty for dogs
by Katie Pfaff
Clean beauty company, Rowan, has launched a color pop kit for dogs. The company lays claim to being the first clean beauty brand aimed at dogs. The product, called the Rowan Color Kit, offers a pack of three colors for dogs.
The color sticks are non-staining and washable and allow owners to add a temporary color to their dog’s coat. The kit was designed by co-founders Sally Clarke and Michelle Arnau along with the company’s veterinary dermatologist and chemist.
“At Rowan we think a lot about unique ways to add joy to the experience of having a dog,” said Michelle Arnau, co-founder of Rowan. “With fun in mind we used our clean beauty chemistry expertise to create non-toxic, washable, chic color pops for pups and their parents. Our color sticks dry quickly after application, so they stay on your pup, not your rug. They also wash off easily with pet-friendly shampoo (we recommend The Hair Wash or The Fur Wash, of course). Best of all, the color sticks are non-staining, so they won't leave any hues behind when washed.”
Rowan Color was based on the idea of candy with the colors Heavy Petting Pink, Tailwag Teal, and Pawsitively Purple. The kit also offers a coat crème and coat shimmer with sparkles. The product sells for $50.
Rowan’s kit was also a product of partnering with a celebrity dog groomer and author, Jorge Bendersky. "Rowan's new color for dogs allows your pooch to express their inner artistic selves, and get a little extra attention on the street, making heads turn, they love it. There is no excuse not to be glamorous,” said Bendersky.
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