D2C pet food to surpass 25% CAGR growth
by Katie Pfaff
The market for direct-to-consumer pet food is projected to attain a value of $8.16 billion by the end of the forecast period of 2021 to 2028, according to market analysts, Market Research. The growth across the period would amount to a CAGR of 25.2%.
The segment is forecast for a high level of growth as online sales of pet food have increased along with the ease of accessing pet food online. The increase is also driven by higher rates of pet adoption and willingness to spend on preferred or specialty food. The market for D2C pet foods has also expanded with a greater breadth of brands and options, including specialty options from small start-up companies.
During the COVID-19 pandemic and lockdowns or social distancing, consumers began purchasing D2C products online at high rates due to necessity. However, consumers now shopping online also discovered new brands or options they were not previously aware of.
In addition to online trends, pet parents are also increasingly concerned with the content of their pet’s food, and have driven growth in premium and natural food categories. In response, companies have expanded their offerings to include premium or specialty ingredient food, such as gluten-free, organic, free of GMOs, and foods fortified with vitamins and minerals.
When evaluating the market by segments, the meal segment is forecast to grow at the highest rate by type of D2C food, compared to supplements and treats. In addition, within the meal segment, the standard meal previously held the greatest share while during this report’s forecasted period the customized meal is anticipated to grow at the largest CAGR.
North America held the greatest share of the D2C market in 2021 and is forecast to continue to grow, with the highest CAGR by region in the 2021 to 2028 period. Growth in the segment is thought to be due to the rise in the number of young pet owners, the high number of D2C food companies, the wide offerings of pet food, and interest in healthy food options.
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