dvm360® expands strategic Alliance Partnership Program with five new partners

The esteemed program welcomes Pathway Vet Alliance, Basepaws, GoodVets, IndeVets, and Merchant Centric

dvm360®, the veterinary industry-leading multimedia platform, has officially added Pathway Vet Alliance, Basepaws, GoodVets, IndeVets, and Merchant Centric to its Strategic Alliance Partnership (SAP) Program.

"It is a pleasure to welcome these new, highly respected partners to our SAP program," said Mike Hennessy Jr., president, and CEO of MJH Life Sciences™, parent company to dvm360®. "The addition of these partnerships will help us in further developing our reach throughout the industry, ultimately allowing us to work with more veterinary practices and help improve the lives of pets and their families."

dvm360®'s new partners include:

  • Pathway Vet Alliance, a leading national veterinary management group of 400 general practice, specialty, and emergency veterinary hospitals throughout the U.S., including 100 THRIVE clinics. The pathway is committed to creating the world's most trusted, innovative, and connected ecosystem for pet care that comprehensively serves the needs of pets, their families, and veterinary caregivers. The company continues to raise the bar on veterinary professionals' fundamental and holistic care through industry-first financial, mental and physical well-being programs.
  • Basepaws, a feline health leader, provides at-home genetics and biome DNA testing with digital results available in weeks. Founded in 2016 by Anna Skaya, Basepaws is committed to researching feline health and genetic disease and is the world's first home-based testing platform for cat owners.
  • Good Vets, who partner with veterinarians by making the dream of ownership a reality. GoodVets believes in empowering veterinarians to achieve both their personal and professional aspirations. The company promotes preventive care through its nose-to-tail approach to veterinary medicine, offering services such as wellness and prevention, diagnostics, and routine and advanced surgery. With beautifully designed, functional hospitals staffed by experienced medical professionals who truly love pets, GoodVets develops customized treatment plans unique to each patient to encourage both daily and long-term health.
  • IndeVets, who is rethinking relief work. Their team of veterinarians provides easy and reliable staffing for animal hospitals. For veterinarians, IndeVets represents a lifestyle change, allowing doctors the freedom and flexibility to set their own schedules while still earning great pay and benefits.
  • Merchant Centric, a leader in identifying actionable operational intelligence and reputation management. Merchant Centric's solution makes it easy to understand and engage with pet owner feedback. Now vets can focus on actions that will attract more pet owners to increase satisfaction and revenues.

The SAP program provides partnering advocacy organizations, medical associations, and veterinary schools with an international and national reach and visibility. It uses the breadth of the MJH Life Sciences™ veterinary platforms to showcase cutting-edge initiatives, content, research, and thought leadership. Through the SAP program, dvm360® fosters collaboration and open exchange of information among trusted veterinary professionals for the benefit of the profession. As part of this joint effort, dvm360® works with affiliated partners to share information and highlight the diverse veterinary communities they support.

About dvm360®

The leading media-content provider in the veterinary market, dvm360® has been in operation for more than 50 years. It provides readers with top-of-the-line digital and print content that focuses on every aspect of a veterinary professional's life. In addition, dvm360® hosts continuing education (CE) conferences that provide a 360-degree educational engagement experience for veterinary professionals.

Alexandra Ventura


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