Kennel Connection Marks Five Years with 100GROUP, Delivering a Year of Innovation, Growth, and Industry Recognition
Five years into its evolution as a 100GROUP company, Kennel Connection, led by Owner and CEO Jeff Brodsly, has delivered one of its most transformative years to date. From a dramatically expanded team and a suite of powerful new platform features to national recognition from one of the country’s leading FinTech companies, Kennel Connection enters its sixth year with 100GROUP stronger, faster, and more committed than ever to the pet care professionals it serves.
What started as a traditional desktop-only software has evolved into a fully modernized, cloud-powered platform built for the realities of today’s pet care business. Over the past year, Kennel Connection accelerated that evolution on every front, growing its team, promoting rising leaders, launching breakthrough software capabilities, and earning industry honors that reflect the company’s national standing in the FinTech and pet care markets.
A Year of Platform Innovation
Kennel Connection’s development team delivered a steady cadence of meaningful product enhancements throughout the year, driven directly by client feedback and a commitment to solving real problems for pet care businesses. Key highlights include:
- Mass SMS / Text Marketing Pet care facilities can now send targeted text messages to their client base in just a few clicks. With customizable templates, smart filtering by appointment type, vaccine status, and date, plus message previews that show exactly who will receive each communication, the Mass SMS tool gives businesses a fast, reliable way to fill open spots, share reminders, and stay connected with clients between visits.
- Daycare Quick Check-In A streamlined check-in experience designed for the busiest moments of the day. Staff can quickly select multiple pets, confirm services pulled from each pet’s last appointment, and check in all selected animals at once, dramatically reducing bottlenecks during peak drop-off times.
- iDogCam Integration Kennel Connection now integrates directly with iDogCam, giving pet care facilities the ability to link live cameras to runs, daycare rooms, and play areas. Clients can view real-time video during their pet’s stay, with flexible controls for viewing hours, optional paid access, and a custom offline message in the client portal. A dedicated press release on this integration is forthcoming.
- VoIP Screen Pop (Beta) Currently in beta, this feature allows incoming calls to automatically surface relevant client and pet information on-screen, helping staff deliver a faster, more personalized experience from the moment a client calls.
- Audit Trail Full system-wide activity tracking gives Super Admins and Managers complete visibility into every action taken across invoices, appointments, settings, and more. Filterable by date, module, action type, or employee, the Audit Trail helps businesses maintain accuracy, accountability, and operational integrity.
- Split Tip Management A new tip-splitting capability allows facilities to assign and divide tips between multiple employees after payment, with approval tracking, reporting by status, and a dedicated Tip Management Dashboard for complete visibility.
- Special Service Upsells Enhanced tools for presenting and managing special service add-ons give businesses new opportunities to increase revenue per visit while improving the overall client experience.
- Enhanced Data Conversion Processes Significant improvements to the onboarding and data migration experience make it faster and smoother for new clients to transition to Kennel Connection without disrupting their operations.
Building the Team Behind the Platform
Kennel Connection made substantial investments in its people this year, adding talent across both development and customer-facing roles while elevating proven leaders within the organization.
On the development side, five new full-time software developers joined the team, significantly expanding the company’s engineering capacity and accelerating the pace of product innovation. Three new full-time support staff were also brought on to keep pace with a growing client base and reinforce Kennel Connection’s commitment to best-in-class service.
Two new Client Success Representatives joined the team as well, expanding the company’s ability to connect prospective clients with the right solutions for their business. The results of these investments speak for themselves: Kennel Connection now achieves an average support request response time of five minutes or less. At a time when many software providers are drawing industry criticism for slow response times and impersonal support experiences, Kennel Connection is moving in the opposite direction, investing more in its people and doubling down on the promise that a real, knowledgeable human being is always just minutes away.
Internal promotions rounded out a year of organizational momentum, recognizing the growth and contributions of key team members:
- Paul D’Arrigo was appointed Lead Technical Advisor to the CEO, transitioning from a seven-year fractional consulting relationship to a full-time role focused on driving technical innovation, strengthening backend architecture, and scaling the platform for continued growth.
- Erin McCarthy was promoted from Marketing Manager to Director of Marketing Technology & Digital Strategy, a role that reflects her expanded leadership across the company’s marketing initiatives, digital presence, and technology-driven growth programs.
- Katie Quirk was promoted from Client Support Representative to General Manager of Corporate Operations, bringing her deep understanding of the client experience to a broader operational role that spans the company’s day-to-day functions.
“This past year has been about building on every front. A better platform, a stronger team, and deeper relationships with the pet care businesses that depend on us every day,” said Jeff Brodsly, Owner and CEO of Kennel Connection and 100GROUP. “Great software matters, but so does what happens when a customer picks up the phone or sends a message at 8am on a Monday. We’ve always believed that service is part of the product, and this year we invested heavily to make sure that shows. Every feature we release, every person we hire, and every promotion we make is a reflection of our commitment to this industry. We’re not slowing down. We’re just getting started.”
100GROUP Recognized by Fiserv with Circle of Excellence Award
Kennel Connection’s parent company, 100GROUP, capped the year with a significant national honor: recognition by Fiserv and CardConnect with the 2025 Circle of Excellence Award, a premier partner distinction reserved for organizations that demonstrate outstanding performance, growth, leading-edge technology, and service in the financial services space.
The recognition reflects 100GROUP’s strong national footprint, industry-specific innovation, and commitment to delivering concierge-level support to the business owners it serves. Its integrated model, which combines payment technology, AI, business management software, and real-time support into a single point of contact, is precisely what set it apart in the eyes of Fiserv.
“100GROUP is exactly the type of partner we wanted to recognize when we created the CardConnect Circle of Excellence,” said Erik Nicholson, SVP Partner Development at Fiserv. “Jeff has built a tech-forward solution on the CardPointe platform with a client-first team that is a winning combination at the intersection of small business, software, and payments.”
For Kennel Connection clients, the award is meaningful beyond the headline: it underscores that the integrated payment processing technology embedded in the Kennel Connection platform is powered by a nationally recognized FinTech leader, one that is held to the highest standards of performance, security, and innovation.
Looking Ahead
As Kennel Connection enters its sixth year with 100GROUP, the roadmap ahead reflects the same values that have driven five years of consistent growth: listening to customers, investing in the right technology, and showing up for the pet care community with the same care and commitment that pet care professionals bring to their own clients every day.
Whether you’re running a single-location grooming salon, a growing multi-service boarding facility, or anything in between, Kennel Connection is built to support you. That means modern, intuitive software that keeps pace with your business. It also means a support team that actually picks up, responds fast, and knows your industry inside and out. In a market where too many providers are growing distant from the customers they serve, Kennel Connection is growing closer.
About Kennel Connection
Kennel Connection is a leading provider of innovative software solutions for pet care businesses, offering a comprehensive suite of management tools designed to streamline operations and enhance customer experience. With a focus on empowering pet care professionals, Kennel Connection’s feature-rich platform encompasses reservation management, client communication, billing, and reporting, alongside innovative features such as Text-To-Pay, digital contracts, advanced online booking, and integrated credit card processing, all aimed at driving efficiency and organization in day-to-day operations. Kennel Connection leverages cutting-edge technology to deliver tailored solutions that cater to the unique needs of pet care providers nationwide.
Source: www.kennelconnection.com
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