Respond Systems Unveils New Identity Reflecting the Company’s Deep Dedication to Animal Rehabilitation
Respond Systems, a trusted leader in animal health technology, is now Respond Animal Therapeutics, a name that more accurately reflects their comprehensive approach to animal health by offering innovative and restorative solutions that support wellness, prevention, recovery, and healing—helping animals thrive at every stage of life. The evolution of their identity, which is also reflected in a new logo and website, honors their decades of experience in the animal wellness industry and highlights their role and purpose in the recovery and rehabilitation process.
Founded in 1983, Respond Animal Therapeutics was a pioneer in offering laser therapy and pulsed electromagnetic field (PEMF) therapy to the equine industry and later to the pet industry. Made in the United States, Respond Animal Therapeutics delivers an integrated ecosystem of advanced, proven technologies that offer holistic therapies designed to enhance cellular repair, accelerate healing, and effectively manage pain, providing a cutting-edge alternative to more invasive treatments.
Respond Animal Therapeutics was acquired in 2022 by Paw Prosper, a pet health and wellness portfolio that offers a one-stop shop for efficacious solutions to larger pet wellness issues. Both entities are committed to providing innovative, personalized support for every animal, and the strategic acquisition has enabled Respond to leverage Paw Prosper’s resources and expertise to further its mission to help animals heal smarter.
This rebrand was crafted to highlight the balance of human ingenuity and trusted technology that makes the company unique. The logo’s design, with a feeling of movement and a hint at infinity, symbolizes the continuous nature of healing and recovery. Clean and dynamic, it reflects the ease and efficiency of Respond's products. The rounded shape conveys approachability and friendliness, setting Respond apart from the typically cold and sterile image of technological products.
"Respond’s new name, logo, and visual identity reflect our commitment to improving animal health and wellness through innovative solutions,” says Ryan DeCaire, CEO of Paw Prosper. “We believe our new identity better communicates our mission and the value we bring to the veterinary and animal care communities.”
The rebrand was led and designed by OffLeash Communications, a Charlotte-based agency known for building, rebranding, and stewarding many popular brand identities within the pet industry.
About Respond Animal Therapeutics
Since 1983, Respond Animal Therapeutics has been manufacturing top-of-the-line laser therapy and pulsed electromagnetic field (PEMF) therapy systems. Proudly made in the USA, with proven science and quality engineering, Respond Animal Therapeutics delivers the safest, most powerful, non-invasive pain management and rehabilitation solutions. Respond Animal Therapeutics is based in Branford, Connecticut, and was acquired by Paw Prosper in 2022.
About Paw Prosper
Paw Prosper is focused on helping pets stay healthy, recover quickly, and age gracefully. Paw Prosper aims to provide industry experts and pet parents with the products, tools, and information they need to help pets overcome larger wellness challenges by focusing on genuinely efficacious solutions to the challenges of injury and aging. Paw Prosper was established in 2022 and is headquartered in Denver, Colorado, with additional offices in Toronto, Canada; Branford, Connecticut; Englewood, Florida; and the Netherlands.
Source: https://respondanimal.com/
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