Fashion designer markets high visibility pet wear
by Katie Pfaff
Matthew Adams Dolan, a high fashion designer who has dressed Rihanna and Lady Gaga, has launched a line for pets. The line, called VIS – The Road Safety Collection, is designed to create attractive styles that also provide visibility at night. The pet wear is launched in collaboration with Southern Cross Insurance to increase the safety of pets in New Zealand.
"As a dog-lover and owner of Maisie, I was delighted to receive such an exciting brief,” said Dolan. “To save lives and be fashionable with it, I've been on an amazing journey working with the Southern Cross team to highlight road safety issues for pets and make products which can be integrated so easily into everyday situations.”
The line includes a range of products, from highly reflective coats to bandanas. “While some owners will love the full couture look, others will appreciate the simplicity of a reflective bandana which can be worn regardless of the type of leash or harness they use when walking their pup after dark,” said Dolan. “To be safe, we just need our furbabies to be seen, but by all means let's make them look good, too. Our next step may be better-looking road-safety gear for humans!"
The overall goal of the line of pet wear is to prevent injury from an accident when a driver does not see a dog at night.
Comments
Copyright © 2025 - All Rights Reserved
ISSN 2768-198X
List
Add
Please enter a comment