Products Companion animals

25 April 2022

Fashion designer markets high visibility pet wear

by Katie Pfaff

Matthew Adams Dolan, a high fashion designer who has dressed Rihanna and Lady Gaga, has launched a line for pets. The line, called VIS – The Road Safety Collection, is designed to create attractive styles that also provide visibility at night. The pet wear is launched in collaboration with Southern Cross Insurance to increase the safety of pets in New Zealand.

"As a dog-lover and owner of Maisie, I was delighted to receive such an exciting brief,” said Dolan. “To save lives and be fashionable with it, I've been on an amazing journey working with the Southern Cross team to highlight road safety issues for pets and make products which can be integrated so easily into everyday situations.”

The line includes a range of products, from highly reflective coats to bandanas. “While some owners will love the full couture look, others will appreciate the simplicity of a reflective bandana which can be worn regardless of the type of leash or harness they use when walking their pup after dark,” said Dolan. “To be safe, we just need our furbabies to be seen, but by all means let's make them look good, too. Our next step may be better-looking road-safety gear for humans!"

The overall goal of the line of pet wear is to prevent injury from an accident when a driver does not see a dog at night.

Like0

Dislike0

List
Add

Please enter a comment

Name *

Email address *

Comment *

* Required fields

Information on the processing of your personal data
We inform you that, in compliance with the provisions of current national and European regulations for the Protection of Personal Data and Services of the Information Society and Electronic Commerce, by sending us this form you are expressly giving your consent to Grupo Asís Biomedia , SL, (hereinafter, "ASIS GROUP") so that, as the person in charge, it may process your personal data in order to respond to your request for contact and information by electronic means.

Likewise, when you expressly consent, we will process your personal data to send you specialized information, newsletters, offers and exclusive promotions from GRUPO ASIS and related companies.

For the aforementioned purpose, GRUPO ASIS may transfer your data to other companies linked to GRUPO ASIS or to third party service providers for the management of electronic communications and other security services, even in cases where they are outside of the European Union, provided that they legally guarantee the adequate level of protection required by European regulations.

At any time you can withdraw the consent given and exercise the rights of access, rectification, deletion, portability of your data and limitation or opposition to its treatment by contacting GRUPO ASIS by sending an email to protecciondatos @ grupoasis.com, or by written communication to address at Centro Empresarial El Trovador, 8th floor, office I, Plaza Antonio Beltrán Martínez 1, 50002, Zaragoza (Spain), indicating in either case the Ref. Personal data and the right you exercise, as well as attaching a copy of your ID or replacement identification document.

I have read and accept the treatment of my data according to the informed purpose and according Legal notes and the Privacy Policy
I wish to receive commercial information from GRUPO ASIS and related companies

Tag

Like0

Dislike0

News of interest

A Systematic Review and Meta-Analysis on the Global Seroprevalence of Porcine Reproductive and Respiratory Virus (PRRSV) in Pigs and Wild Boars: A Widespread and Impactful Swine Virus.

EXPRESS: Azotaemia and outcomes in male cats with initial and recurrent urethral obstruction: a multicentre retrospective study of 601 cats (2020-2024).

Long term safety and efficacy of a functionalized nanogel with endothelin-1 and bradykinin receptor antagonist peptides for treatment of osteoarthritis of the metacarpophalangeal and distal interphalangeal joints in horses

Strategies for Reducing Antimicrobial Use in Cattle Through Gut Microbiome Modulation A Systematic Review of Alternatives to Antibiotics.

EVENTS

Edrapublishing

About Us Authors Contact Us Legal Notes Privacy Search

Top

Fashion designer markets high visibility pet wear

by Katie Pfaff

Comments

List

Add

Tag

More news

Legacy fuels UWVC leadership in comprehensive cancer care

DNA My Dog Expands Product Suite With Launch of New Health and Trait Test, Building on 18-Year Foundation in Canine Genetic Testing

From companion animals to patients interspecies lessons in neuroendocrine oncology.

Clinical signs, management, and survival of 278 dogs diagnosed with insulinoma under primary veterinary care in the United Kingdom.

Comparative evaluation of a novel phytochemical mixture and monensin on host- and pathogen-targeted strategies in broiler chickens challenged with Eimeria maxima.

Newsletter