Purina, RedRover award grants to continue support of domestic violence survivors with pets
by Katie Pfaff
Purina and RedRover and Purina have awarded four new Purple Leash Project grants to help domestic violence shelters make pet-friendly renovations. The awards total more than $150,000 and will support organizations in Missouri, Rhode Island, California and Florida. Funding will provide pet-friendly upgrades and resources to domestic abuse survivors and their pets at each shelter, including pet-safe housing, veterinary care, outdoor pet play yards and supplies.
“Nearly half of all domestic violence survivors will delay leaving their abuser if they can't bring their pet with them, which is a choice that nobody should have to make,” said Nina Leigh Krueger, CEO and president of Purina, in a news release. “Luckily, the number of resources to help survivors and their four-legged family members escape abuse and heal together is growing every day, and Purina is humbled to help lead the charge alongside our partners at RedRover to make more pet-inclusive resources available.”
Only about 15% of the domestic shelters in the U.S. are accessible to pets.
“RedRover and Purina's Purple Leash Project grant will help Finding Grace Ministries become the first pet-friendly human shelter in Jefferson County, Missouri,” said Doreen Page, executive director of Finding Grace Ministries. “We're so thankful to both organizations for helping us bring our dreams of providing real, impactful solutions to survivors of domestic violence to reality.”
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
About RedRover
Since 1987, RedRover has focused on bringing animals out of crisis and strengthening the human-animal bond through emergency sheltering, disaster relief services, financial assistance, and education. Learn more by visiting RedRover.org.
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